全球第一
美妆集团

Born from science, L’Oréal has been driven by a culture of innovation since its inception. Today, our Research and Innovation teams are augmented by tech and AI, coupled with unparalleled investment in beauty research. Every day, our 4,000 scientists create breakthrough beauty innovations with the best quality and safety standards. Leveraging our advanced research into skin, hair and scalp, we identify and develop high-performance beauty actives that prioritise sustainability. By crafting elevated and unique formulas, we ensure our innovations meet the global diversity of beauty expectations.

科技正在重塑美妆行业格局，提升消费者的认知，并激发其对日益精细、个性化的美妆护理的渴望。 凭借美妆科技，欧莱雅正在以技术驱动新一代美妆产品，通过全新的接触点、定制化内容、创新服务和增长渠道，不断重构消费者体验。与此同时，科技和人工智能正在赋能全球员工，从创新到卓越运营，全方位提升能力。

作为集团的美妆支柱，运营团队将创新切实转化为真实可感的美，并始终如一地致力于质量、安全与绩效。全球22800名员工通过创新包装设计、负责任采购与卓越制造，敏捷响应客户需求，履行欧莱雅的环境和社会承诺。

From addressing the impacts of climate change and safeguarding natural resources, to championing circularity and building community resilience, our actions are anchored in the latest environmental science and underpinned by a profound sense of responsibility and a desire for constant improvement.