Transformation

At the heart of our transformation is our commitment to truly understand and anticipate the desires of our consumers, continuously capturing and stimulating new beauty needs. By equipping our teams with ever-stronger tools and technologies, we empower them to be more efficient, agile, and creative—ensuring that innovation flourishes and that we deliver exceptional products and beauty experiences to consumers around the world.

Our Global Transformation Office is a centre of excellence for transformation and change management. The dedicated team is driving the Group transformation roadmap and programme selection process, ensuring that projects are well-managed with clear objectives to create value for the Group and its stakeholders, working hand-in-hand with our global transformation community.

The ONE L’Oréal model—combining global scale with local agility—empowers us to turn complexity into an accelerator of growth. By harmonising our ways of working and sharing best practices across every division, zone, and métier, we amplify our global reach while staying closely connected to local consumer needs. Our agile operations model and factories allow us to respond and serve market needs with speed. Our R&I and marketing strength enables us to launch innovations worldwide, but also tailor them for each market—ensuring relevance, speed and impact. Artificial intelligence is helping us make beauty more personal and accessible—from virtual try-ons and smart product advice to faster, more creative ways of working. Our workforce is already augmented and equipped to reap the benefits of AI. We’ve trained over 65,000+ employees to use AI as a tool to boost their creativity and productivity. Guided by strong principles of responsibility and inclusivity, we use AI to support our teams, listen to our consumers, and keep pushing beauty forward—always with people at the heart of our transformation.

Consumers:
We respond to and activate new beauty desires, developing innovative products and services, and bringing them to market at speed and scale.

Employees:
Our employees are the driving force of our transformation. We invest in their development, providing advanced tools, digital platforms, and targeted training to foster agility, creativity, and operational excellence.

Customers:
Simplified business models and unified ways of working across markets and divisions foster unique relationships with retailers, enabling great consumer experiences.

Business:
Transformation builds long-term resilience, making L’Oréal future-fit: agile, adaptive, and responsive to a world in constant change.

NEO:
Our integrated operational backbone, NEO, harmonises data and processes globally, enabling a unified business language and real-time visibility. This foundation accelerates new brand integrations, improves supply chain efficiency, and empowers teams to collaborate seamlessly across regions.

BETiq:
We have deployed BETiq across eight markets, where its AI-driven insights are empowering teams to optimise ad spend and run more efficient campaigns, while ensuring we reach our consumers at the right moment, with the right message.

CreAItech:
CreAItech, our in-house Gen AI Beauty Content Lab, empowers thousands of users to generate unique, on-brand images and assets for diverse platforms and audiences, augmenting the creativity of our marketing teams.

E-Commerce Content Factories:
These are centralised hubs that streamline digital workflows, enabling faster, more consistent deployment of personalised content across markets.