Strategy

2025 was a historic year of strategic investments and acquisitions by the Group. In February, it signed a long-term, exclusive beauty partnership with independent Paris-based fashion house, Jacquemus. In June, the Group announced an agreement to acquire a majority stake in the British skincare brand Medik8, followed by the acquisition of Color Wow, one of the world’s fastest-growing and most innovative professional haircare brands. In October, the Group entered a long-term strategic partnership with Kering, which included the acquisition of the House of Creed, the luxury niche fragrance brand, along with the rights to enter into 50-year exclusive licenses for the creation, development and distribution of beauty and fragrance products for Gucci, Balenciaga and Bottega Veneta, starting upon closing of the announced transaction.

This exclusive partnership with Kering also includes a 50/50 partnership in the luxury, wellness and longevity space. Lastly, in December, the Group announced the acquisition of an additional 10% stake in Galderma, increasing its stake to a total of 20%, to further the partners’ exploration of the aesthetic beauty market.

These investments strategically expand the Group’s portfolio, adding both edgy and disruptive brands, as well as established, heritage beauty offerings to the mix. Looking to the future, the historic acquisitions of L’Oréal in 2025 testify to our commitment to fulfilling a galaxy of consumer beauty needs and aspirations, now and for many years to come.