Luxe

L’Oréal and Kering announced an exclusive long-term partnership that brings some of the world’s most iconic names in luxury beauty into L’Oréal Groupe and signals an ambitious expansion into high potential categories.

The agreement encompasses the acquisition by L’Oréal of the prestigious House of Creed, a leader in luxury niche fragrance, and also includes 50-year exclusive licenses to create beauty and fragrance products for Kering’s couture brands, Bottega Veneta, Balenciaga, and Gucci; as well as a 50/50 joint venture with Kering to explore opportunities in luxury, wellness and longevity, combining L’Oréal’s innovation and expertise in these fields with Kering’s deep understanding of the luxury client.

This strategic alliance follows key L’Oréal-led investments and launches in 2025, including a minority stake in the Oman-based haute perfumery house Amouage, an exclusive beauty partnership with Jacquemus, the acquisition of the Medik8 skincare brand, and the launch of its first Miu Miu fragrance, Miutine. Each extraordinary brand strengthens an already formidable portfolio, further positioning the Group to capitalise on the quest for luxury.

L’Oréal Luxe continues to lead a growing fragrance market, achieving growth and propelling our feminine, masculine and haute perfumery collection fragrances to a new level. This success is driven by an exceptional and highly complementary portfolio of iconic brands and signature scents that respond to all consumer fragrance aspirations at all luxury price points. Our bestsellers, particularly iconic fragrances such as Yves Saint Laurent Libre and MYSLF, Prada Paradoxe, Lancôme La Vie Est Belle, Valentino Born in Roma Donna and Uomo, Ralph Lauren Polo and Armani Acqua di Giò, continue to feature among the global top 15 fragrances. Miu Miu Miutine and Prada Paradigme represented milestone fragrance debuts in 2025.

L’Oréal has pioneering expertise in scent design, thanks to a unique fusion of art and science. Through a dedicated team of over 100 in-house olfactive experts and collaborations with world-class perfumers, we ensure excellence from ingredient to bottle. This technical mastery ensures haute perfumery that delivers superior lasting power and “bloom”. Osmobloom, developed in partnership with Cosmo International Fragrances, is a breakthrough in sustainable scent extraction that uses an air capture technique to collect the fragrant molecules naturally exhaled by flowers without heat, water or chemical solvents.

This expertise translates into ultra-premium collections such as Yves Saint Laurent Vestiaire – a collection of scented tributes to the YSL brand styles, Valentino’s Anatomy of Dreams, Armani Privé, Prada Olfactories, and Maison Margiela’s blockbuster success with Replica. Luxury beauty is also about consumer experiences that create memorable connections. Brands like Aēsop bring this to life through rituals that transform a simple store visit into an immersive exploration of scent and story, art and architecture.

It was with profound sorrow that we received the news of the passing of Mr. Giorgio Armani at the age of 91 in September 2025. An unparalleled figure of fashion and culture, Mr. Armani built one of the most important couture and luxury houses known today, and he will be deeply missed by all at L’Oréal.

Our journey with Mr. Armani spanned a remarkable 27-year partnership — a collaboration built on imagination, mutual trust, and a shared vision of unparalleled excellence. His unique philosophy of minimalist sophistication and timeless refinement became a guiding light for Armani Beauty at L’Oréal. Under his visionary guidance with the dedication of Luxe teams worldwide, Armani Beauty has blossomed into a global powerhouse, now one of the top 10 luxury beauty brands and proudly one of our Group’s prestigious billionaire brands.

This success story is a testament to the way we successfully translate the DNA of couture houses into exceptional beauty products and experiences. The key is combining our state-of-the-art innovation with the aspirational appeal of haute couture, ensuring each brand’s unique identity shines through.

Mr. Armani’s legacy will forever inspire us as the blueprint for infusing a brand’s spirit into every formula, design and consumer experience. We are honoured to continue carrying forward his timeless vision through Armani Beauty.

The skincare category is rapidly embracing the concept of “medical luxury”, a unique blend of advanced, science-backed products paired with exclusive high-tech services. Complementary to aesthetic procedures, these non-prescription offerings are sold through luxury channels like medispas and high-end retailers, delivering clinical efficacy with an elevated consumer experience.

L’Oréal Luxe is at the forefront of this evolution, leveraging our strengths in scientific research, innovation, and luxury skincare. Our pioneering brands deliver sophisticated solutions: Helena Rubinstein’s Replasty PX50 with a unique 50% Proxylane solution offers powerful post-procedure repair; Takami Soft Peel Serum, a leading serum in North Asia; and Lancôme’s latest innovation, Lancôme Absolue Longevity Soft Cream, is backed by our research on the compound PDRN’s ability to protect against mitochondrial dysfunction which can lead to skin ageing.

Our acquisition of the British skincare brand Medik8 in June 2025 represents a strategic addition that complements our skincare expertise. Medik8’s best-selling Crystal Retinal Serum, backed by more than 15 years of studies and designed for optimal skin tolerance, enhances our existing skincare portfolio and widens the choice for consumers in this fast-growing segment.