L’Oréal in China

L’Oréal continues to capitalise on the enduring appeal and relevance of beauty in China, which is deeply woven into society and culture. In 2025, our partnership with the National Museum of China shared Chinese perspectives on the essentiality of beauty with a wide audience. Meanwhile, in the economic reality of daily life, our diverse product portfolio responds to every aspiration, spanning value-driven essentials, high-quality innovations or sustainable and locally inspired products. Beauty also has a significant socio-economic impact: every L’Oréal job in China supports 20 direct and indirect jobs across the wider economy, a multiplier eight times higher than the national average.

We are constantly extending our reach and capturing new consumer segments through advanced formulations and cutting-edge technology. Under the Group’s “Beauty Stimulus Plan” we have accelerated growth and captured market share through a series of high-impact launches – including at the 2025 China International Import Expo (CIIE), one of the largest exhibitions in the world, where we launched 19 new products and services, such as Maybelline Vinyl Ink liquid lipstick.

L’Oréal Luxe is leading the longevity trend with breakthroughs such as Lancôme Absolue Longevity Soft Cream. In the mass market, L’Oréal Paris is democratising anti-ageing solutions with the Age Perfect Collagen Royal Rich Cream and the Revitalift Filler Tissue Mask, while Dermatological Beauty continues to advance skin firming treatments with SkinCeutical’s A.G.E. Interrupter Serum.

Our expansion also thrives in high-growth categories: Kérastase is redefining premium haircare with iconic treatments like Elixir Ultime and Chronologiste, while our couture brands continue to ignite the dynamic fragrance market with successes like YSL Libre Eau Nue. By leveraging the breadth and complementarity of our portfolio, L’Oréal now leads in every category – from L’Oréal Paris in mass market beauty, Kérastase in professional haircare, to SkinCeuticals in dermocosmetics and Lancôme in luxury beauty.

For 20 years, L’Oréal’s Research & Innovation centre in Shanghai has led research into Chinese skin and hair biology, translating local insights into more than 300 exclusive new formulas tailored for China each year. In 2025, this expertise was exemplified by the adaptation of Kérastase Aminexil anti-hair fall serum for the Chinese market and the integration of cutting-edge ingredients and technologies developed with local partners. Recombinant collagen was developed with Jinbo for L’Oréal Paris Age Perfect Collagen Royal, while supramolecular technologies co-created with Chinese startup Shinehigh, are used in La Roche-Posay’s multi-repair balm CICAPLAST B5 and in L’Oréal Paris Age Perfect Collagen Royal.

L’Oréal’s dynamic open innovation ecosystem, which spans suppliers, academia and startups demonstrates the strength of China-driven innovation. Our BIG BANG Beauty Tech Innovation Programme has resulted in over 80 collaborations and led to strategic investments in promising startups including biotech company Veminsyn, to develop longevity bio-actives. This collaborative spirit earned global accolades: TIME Magazine named the revolutionary hairdryer AirLight Pro and Lancôme’s Nano-Resurfacer, both co-created with Chinese partners, among the Best Inventions of 2025. We continue to sharpen our competitive edge through strategic investments: in November 2025, we created a joint lab with Huashan Hospital in Shanghai to advance our expertise and accelerate dermatological innovation. A minority investment in Chinese clinic, YesSkin, underscores our interest in the rapidly expanding aesthetics market in China.

L’Oréal is a company committed to engaging in a range of social and environmental issues. We created multiple ways to raise awareness and encourage consumer action on sustainable beauty habits in 2025. Key brands in China joined the L’Oréal #JoinTheRefillMovement campaign on World Refill Day in June to educate audiences about refill solutions; young people joined us at the Carbon Neutrality Expo to explore sustainability in action; and we launched an online programme to promote sustainable consumption in partnership with e-commerce company, JD.com.

Our commitment to youth extends into professional empowerment through the flagship Youth Fun programme. In 2025, we expanded this to different age groups and multiple fields, including an inaugural Beauty Techathon. Under the theme “Tech for Good”, we invited young talents to propose AI-powered solutions for real-world business scenarios, offering winners a pathway into our management trainee and internship programmes. By providing professional opportunities to over 8,000 people under the age of 30 each year in China, L’Oréal is building the future of beauty alongside the talent who will lead it.