Beauty market
In an unpredictable global market, beauty remained resilient, achieving around 3.5% growth in 2025 and continuing to show signs of improvement. From everyday rituals to ever-more sophisticated skin and haircare routines, beauty remains firmly anchored in consumers’ needs and aspirations, across geographies and generations.
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>290 billion euros
estimated market value
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~3.5%
global beauty market growth
2025 Global market
Estimated growth of the global beauty market
| 2025 | ~3.5% |
| 2024 | +4.5% |
| 2023 | +8% |
| 2022 | +6% |
| 2021 | +8% |
Main global players by sales
Breakdown by region
| Geographic Zone | Value |
|---|---|
| North America | 28% |
| North Asia | 27% |
| Europe | 24% |
| SAPMENA - SSA | 12% |
| Latin America | 9% |
Breakdown by category
- Skincare 39%
- Hair 21%
- Makeup 16%
- Fragrances 14%
- Hygiene 10%
2030: a growing, highly diverse consumer base
By 2030, there will be a further 600+ million potential consumers globally, driven by growing populations in emerging markets. The middle classes will expand to 400+ million people. There will be 125 million people under 25 and 160 million over 60, creating new opportunities for beauty across the geographic and generational divide.
| Geographic Zone | 2025 | 2030 |
|---|---|---|
| SAPMENA | 1,540 | +380 m |
| North Asia | 1,230 | +110 m |
| Europe | 860 | +19 m |
| Latin America | 425 | +33 m |
| North America | 370 | +9 m |
| SSA | 215 | +65 m |
Our take: the underlying trends are favourable
The beauty market will be boosted by several major and lasting underlying trends, which will benefit L’Oreal, and enable us to reach our objective of two billion consumers in the next decade.
- Penetration of e-commerce continues to accelerate.
- Emerging markets and expanding middle classes represent a powerful engine driving the beauty market.
- In the global beauty market, consumers have a wide choice – from very affordable to highly aspirational products – allowing less affluent consumers to access the category at the lower end of the price pyramid and more affluent consumers to trade up to more sophisticated, more valorised products.
- Routines and beauty protocols are becoming more and more sophisticated – the result of the explosion of beauty conversations on social platform as well as the global obsession with health and longevity.
- Growing diversity creates new needs. Take hair as just one example: the population with textured hair is projected to grow by 400 million in the next 15 years, creating a boom for hair treatments.
